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Our “Planet�� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Pure Apparel “It’s a Start��. These are a few factors influencing its score:

• It uses Better Cotton Initiative cotton
• To minimise waste, its products are made-to-order.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers�� rights are central to our “People�� rating, which assess brands�� policies and practices on everything from child labour to living wages and gender equality. Here we rate Pure Apparel “Good��. These are a few factors influencing its score:

• Its final production stage happens in Australia, a low risk country for labour abuse.
• There’s no evidence it has a Code of Conduct but it has a formal statement covering workers rights.
• It traces some of its supply chain.
• It claims it ensures payment of a living wage in its supply chain but doesn't define a living wage.

Brands�� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals�� rating. Here we rate Pure Apparel “Good��. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Pure Apparel “Good�� overall.