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Superdry is owned by SuperGroup plc.

Our “Planet�� rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Superdry “It’s a Start��. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton.
• To minimise waste, it reuses some of its textile offcuts.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• It’s published a biodiversity protection policy that applies to some of its supply chain.
• It’s set a target to eliminate hazardous chemicals after 2025 but does not disclose whether it is on track.

Workers�� rights are central to our “People�� rating, which assess brands�� policies and practices on everything from child labour to living wages and gender equality. Here we rate Superdry “It’s a Start��. These are a few factors influencing its score:

• It sources its final stage of production from countries with extreme risk of labour abuse.
• It provides leadership programs for women in its supply chain, which can lead to promotions and higher wages.
• To reduce the risk of modern slavery, it prohibits its suppliers from charging workers recruitment fees.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
• During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands�� animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals�� rating. Here we rate Superdry “It’s a Start��. These are a few factors influencing its score:

• It has a formal policy aligned with the Five Freedoms of animal welfare and clear implementation mechanisms in place.
• It appears to use leather and exotic animal hair.
• It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
• Responsible Down Standard certifies the down it uses.
• It’s committed to reducing the quantity of animal-derived materials it uses.

Based on all publicly available information we’ve reviewed, we rate Superdry “It’s a Start�� overall.